As an new entrepreneur or an aspiring entrepreneur, getting known as an expert in your field is incredibly important for long term success.

What are you currently doing to be known or perceived as an expert? Why should I work with you or buy your
products and services over your competition?

Getting your name out there is one way to get know and reporters are always looking for great content and experts to interview and write about.

There are lead services that you can join to get reporters to find YOU for your expertise! Below are just a few resources to help get you started!

http://www.helpareporter.com
http://www.expertclick.com
http://www.prleads.com

See how you can add this strategy to your marketing efforts TODAY! Take action and GO!

Have you been to Disney World lately? I went with my 4 year old last April and it was such a GREAT time! I not only had a wonderful time watching my son enjoy everything under the son, I also took note and observed the ‘marketing’ behind everything at Disney. Have you ever done that?

It is pretty fascinating!

Coming back reminded me of an article I wrote a while back that I wanted to share with you….

Enjoy!
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“You do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.” -Walt Disney

If you take a look at that first part of Walt’s quote…” You do what you do …” He is suggesting that we stop trying to copy others by doing what they are doing. In stead, we should pin point and identify what makes us so special, so unique, so remarkable.

So many people try to copy or imitate other people and the things they do. We tend to buy the things that our neighbors have, decorate our homes the way everyone else on the block has decorated, or try to fit into a size 2 like many of the women on T.V. are now in. We should ‘do what we do’…and do it well. Not what anyone else does.

“So well” are the next two words to examine. This automatically refers to not settling for anything less than the best. What ever you decide to do, give your 110 % and don’t stop. It may be difficult, but it certainly is not impossible.

“Do what you do so well, that when other see you do it…” Who are the others? Your clients, customers, the people you see and interact with everyday. This is your time to shine in the spotlight, demonstrate what you can do!

“When others see you do it, they will want to see you do it again…” if you have done the thing you are great at and have given it your 110%. Than your customers, clients, the people who you interact with everyday will want to see you do it again. This, as Joel states is called “repeat business.” People like to do business with people who are successful. The way to keep them coming back to you is to keep your uniqueness in tact and continue to deliver it well.

“You do what you do so well, that when others see you do it, they want to see you do it again and will bring others to see you do it.” This, according to Joel is thought of as “referral business.” Repeat customers, clients.. people who want more of YOU!

So, when you put it all together, and restate it; when you have done what you are great at and others are happy with what you have done, they will more than likely come back to see you AND tell others about you!

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Your Coaching Assignment:

What is your biggest take away from Walt’s quote?

Can you think of an area right now, in your life and business that you are GREAT at?

How can you take that one thing this week and really give it 110% to perfect it and make it excellent?

Make the leap, take the risk, do what it takes!!

 This is one of my favorite videos. I recently showed this at a workshop I held here in Raleigh. The message is strong, be aware there is a lot of swearing! I have posted this before, but I love it so much, I am posting it again! Tell me your thoughts below!

Below is an interesting video from Derek Sivers  on Ted that discusses why we might want to keep our goals to ourselves in order to truly achieve them. Watch this quick video and tellme what your thoughts are!

I am reading a great book , Success Secrets of Social Media Marketing Superstars. My good

friend and colleague, Denis Wakeman has a chapter among so many other talented, successful

men and women!! I just read a really great point when it comes to the MENTAL side to social

media.  Brian Clark wrote a chapter on the Psychology of Social Media where he mentions

Dr. Cialdini’s six powerful elements of influence:

1. Reciprocity

2. Social Proof

3.Liking

4.Authority

5.Scarcity

6.Commitment and consistency

These,according to Dr. Cialdini are persuasive psychological forces. In his chapter, Brian Clark

focuses on the first four when it comes to social media. He mentions the power of giving…which

I completely agree with! Giving quality content is so important as you grow your business!Social

proof is also critical. According to Clark, social proof is a powerful psychological mechanism by

which we look to others to guide our own actions.  The third element, liking is also a biggie. 

Utilizing the power of compliments, familiarity, and association are keys to growing your business.

Lastly, he mentions Authority. Perception of authority is what truly matters the most. So

when it comes to YOUR business, how are YOU utilizing these powerful elements of psychology

to your advantage? The book is GREAT! I highly recommend it as a staple in your business

library!