What is your marketing strategy this year? Do you currently have one? Are you following a specific plan or simply winging it? Have you thought about how you can catch your market’s eye by thinking outside of the box? Who wants the same old thing when there are soo many different ideas out there!

After reading the book “Do Something Different – Proven Marketing Techniques to transform your business”, a few key questions stood out. 

1. What adjectives would you use to describe your product or service?

2. What adjectives would you describe your current marketing efforts?
3. What changes can you make if the two don’t match?

4. Are there aspects of your business that represent value that you could offer in order to bring in additional revenue?

5. Are these opportunites congruent with your larger mission?